IMEX Frankfurt is in full swing — and Budapest is once again part of the global MICE conversation. 🚀

Over the past days, we have had the opportunity to meet international event professionals, hosted buyers, agency partners and industry decision-makers from around the world, all looking for destinations that can offer more than traditional event infrastructure.

What we increasingly see across the market is a clear shift towards premium, experience-driven and higher value events — and this is exactly where Budapest continues to strengthen its position.

At the Visit Hungary stand, our partners are showcasing the diversity of Hungary’s MICE offering: from luxury hotels and major event venues to DMCs, creative event agencies and regional destinations.

This afternoon, we continue the conversations at our Happy Hour between 16:30–17:30. Looking forward to reconnecting with partners, exchanging ideas and building future collaborations together. 🤝

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