We are happy to share the highlights of our recent study tour, held right after IMEX Frankfurt! This extraordinary journey, blending tradition and innovation, showcased Budapest as a premier MICE destination to ten international industry partners from North and Central America.

The program was designed to demonstrate Budapest’s diverse and perfect incentive and conference venues. Participants enjoyed a mix of modern event spaces and unique experiences, such as a pop-up traditional Hungarian folk dance show and a master demonstration of the Rubik’s cube—by the way, did you know the Rubik’s cube is a Hungarian invention?

With passion and dedication, we continue to promote Budapest and Hungary as top-tier destinations for international events

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